Privacy Policy

Data Controller

1. Access Data and Hosting

When you visit our website, certain technical data is automatically collected and stored in server log files. This includes:

• Your IP address
• Date and time of access
• Name and URL of the retrieved file
• Website from which access was made (referrer URL)
• Browser used and, if applicable, the operating system of your computer
• Name of your internet service provider

This data is collected automatically by our server and is necessary for the proper functioning of our website. We use a Content Delivery Network (CDN) to ensure faster loading times and improved performance. Access data is automatically deleted within 7 days.

2. Data Processing for Contract Processing and Contact

Order Processing

When you place an order, we collect the personal data you voluntarily provide, including:

• Name and contact information
• Billing and shipping addresses
• Email address and phone number
• Payment information
• Order details and preferences

Customer Account

If you create a customer account, we store your registration data to facilitate future orders and provide personalized services. You can delete your account at any time.

Contact Forms and Communication

When you contact us through our contact forms or email, we process the information you provide to respond to your inquiry and maintain records of our communication.

3. Shipping and Logistics Data Processing

To fulfill your orders, we share necessary delivery information with our shipping partners:

• General Logistics Systems (GLS)
• United Parcel Service (UPS)
• Hermes Germany
• DHL Parcel
• DPD Germany

We only share the minimum data necessary for delivery (name, address, contact information). Our shipping partners process this data according to their own privacy policies and applicable data protection laws.

4. Payment Processing

We work with various payment service providers to process your payments securely. This may include:

• Credit card and debit card processors
• Klarna for buy-now-pay-later options
• PayPal and other digital payment services
• Bank transfer processing services

Payment processors may perform identity verification and credit checks as required by law. Transaction data is processed according to PCI DSS standards and applicable data protection regulations.

5. Advertising and Marketing

Email Marketing

With your consent, we send newsletters and promotional emails about our products, special offers, and pet health tips. You can unsubscribe at any time using the link in our emails or by contacting us directly.

Postal and Telephone Marketing

We may contact existing customers about similar products via post or phone based on our legitimate business interests. You can opt out of these communications at any time.

6. Cookies and Technologies

Our website uses cookies and similar technologies to improve functionality and provide a better user experience. Types of cookies we use include:

Essential Cookies

• Session cookies for website functionality
• Shopping cart and checkout process cookies
• User preference and language settings

Analytics and Performance Cookies

• Website usage statistics
• Performance monitoring
• A/B testing and optimization

Marketing Cookies

• Targeted advertising
• Social media integration
• Conversion tracking

You can manage your cookie preferences through our cookie consent manager or your browser settings. Some cookies are essential for website functionality and cannot be disabled.

7. Web Analytics and Advertising Services

Google Services

We use various Google services including:

• Google Analytics for website analytics
• Google Ads for advertising
• Google Tag Manager for tag management

Facebook Pixel

We use Facebook Pixel to measure advertising effectiveness and create custom audiences for targeted advertising on Facebook and Instagram.

Other Analytics Providers

• Hotjar for user behavior analysis
• Pinterest for conversion tracking
• Other third-party analytics tools

8. Social Media Integration

Our website includes social media plugins and links to our social media profiles on:

• Instagram (@pawpro_pet)
• Facebook
• Twitter
• Pinterest

When you interact with these plugins or visit our social media pages, the respective social media companies may collect data according to their own privacy policies.

9. Your Rights Under GDPR

You have the following rights regarding your personal data:

10. Data Retention

We retain your personal data only as long as necessary for the purposes for which it was collected:

• Order data: Retained for the duration required by tax and commercial law (typically 10 years)
• Customer account data: Retained until account deletion
• Marketing data: Retained until you withdraw consent
• Website analytics data: Typically retained for 26 months
• Contact inquiries: Retained for 3 years or until resolved

11. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure servers and data centers
• Access controls and authentication
• Regular security assessments and updates
• Staff training on data protection
• Incident response procedures

12. International Data Transfers

Some of our service providers may be located outside the European Economic Area (EEA). When we transfer your data to these providers, we ensure appropriate safeguards are in place, such as:

• EU Commission adequacy decisions
• Standard Contractual Clauses (SCCs)
• Binding Corporate Rules
• Certification schemes

13. Updates to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date at the top of this page.

We encourage you to review this privacy policy periodically to stay informed about how we protect your personal data.

14. Contact Information